Page 48 - SB volume 12 for web

SUPERBRAND TROPHIES

THE SUPERBRAND TROPHIES
On the 6th Anniversary of the Superbrand Trophies, Superbrand Marketing International, Incorporated launches the
Ruby Trophy awarded to Superbrand program participants on their 6th Volume. In October of 2022, the Ruby Trophy will
be Awarded to the brands who have consistently renewed into the Superbrand Program.

We congratulate the brands!

AWARDED RUBY AWARDED EMERALD

AWARDED PLATINUM AWARDED GOLD

AWARDED SILVER AWARDED BLACK

All brand participants are Awarded with Trophies! At Superbrand Marketing International, Incorporated, we
Depending on the number of Volumes participated with celebrate the Philippine and foreign brands and support
consistency defines the type of Trophies Awarded. their business models to success without the billions
budgeted in advertising strategies to generate awareness
Superbrand Marketing International, Incorporated defines for its creations, innovations, and capital expenditure.
branding in simple terms… “the consistent delivery of the
brand promise making it the brand.” The Philippine market has somewhat afforded brand
successes of late and has lent to consumer preferences on
While we need to understand and comprehend the concept the market shelves. Local brands, as well as foreign brands,
of branding, social media has not contributed to its multiple have succeeded in the brand barometers for consumer
definitions misleading many a brand to perdition. The preferences and will continue to do so. We celebrate new
academe muddled by the multiple ad agencies’ definitions entrants into the Superbrand Program and place center
over the decade has only led to confusion on how to define stage on our brand participants over the decade.
brands. “Know-it-alls” have likewise fallen “off the wagon,”
injecting their theories on this 6th principle of marketing. Kudos!

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