Page 29 - OPA 2014

Outstanding Professional Award 2014
Outstanding Professional Award 2014
Ronald Daniel

Ricaforte Mascariñas

President, Bounty Agro Ventures Inc.

Born on October 13, 1961, ronald grew up in the city of Butuan, He was the President of the Philippine association of
Philippines. He is the third of the five children of Pablo Mascariñas Broiler Integrators (PaBI) for two consecutive terms from 1999
and Patria ricaforte. Now married to angelita V. Mascariñas, they to 2001 and was largely responsible for stopping the dumping
reside in Sta. rosa City, Laguna with their four children. into the country of leg quarters imports in 1999.

ronald is a graduate of the University of the Philippines He joined the Bounty Fresh group in 2002 as the
Los Banos with a degree of Bachelor of Science in agriculture President and general Manager of the Bounty agro Ventures,
(1982). He earned his master in management degree from Inc. (BaVI) and embarked on a serious professionalization,
the asian Institute of Management in 1991, and completed a modernization and extensive geographical expansion of the
course given by the International Law Institute, Washington company, setting up operations nationwide with farms and
D.C., USa on the rights & Obligations under the World Trade processing plants spanning from the Ilocos region to Calbayog
Organization in 2000. all the way to Zamboanga.

He started his professional career as assistant Manager In 2009, he launched the Chooks-To-go chain of chicken
for the Purefoods Corporation Poultry Operations as one of the rotisserie stores to counter the impending challenges the
pioneers in 1982, and rose through the ranks handling various 2010 implementation of the aSEaN Free Trade area (aFTa)
assignments including grandparent & Breeder Operations, agreement will pose to local poultry companies. Under his
Hatchery, Broiler Production, Processing & Sales both for leadership, Bounty agro Ventures, Inc., from being a virtual
domestic & export markets. He steered Purefoods poultry to unknown in the industry in 2002, has become the country’s
survive the poultry crisis years of 1996 – 1997. He was appointed second largest poultry integrator, and the country’s #1 rotisserie
Senior Vice President – Poultry Business, concurrently as chicken chain with close to 1,000 stores nationwide.
Senior Vice President - Food Service Division, and concurrently
as President – Smokey’s Fast Food Chain. He was then the
youngest Senior Vice President appointed to that position in the
Purefoods management team.

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