Page 55 - 2023-2

OUTSTANDING PROFESSIONAL AWARD 2023

JONAH SISON-RAMOS

CEO – Dear Face | SkinPotions | Beauty Drunk

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In the ever-evolving landscape of the beauty industry,
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where trends come and go, and brands rise and fall, there
w h er e t r en d s co m e a n d g o , a n d b ra n d s r i s e a n d fa l l , t h er e
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are rare individuals who not only adapt to change but
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also drive innovation and transformation. Jonah Sison-
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Ramos, the CEO and ultimate girl boss behind three
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successful beauty brands - “Dear Face,” “SkinPotions,” and
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“Beauty Drunk” - is undeniably one of these exceptional
“ B e a u t y Dr un k ” - i s un deni a b l y o n e o f t h es e ex cep t io n a l
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individuals. With more than a decade of experience in the
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beauty realm, a background in nursing, and postgraduate
b e a u t y r e a lm, a b ac kg r o un d in n ur sin g , a n d p os t g rad u a t e
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degrees in marketing and cosmetic formulation, Jonah has
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not just built brands; she’s created beauty empires.
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J Jonah’s journey into the world of beauty began with
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S k inP o t io n s, h er fir s t m a j o r b ra n d . S h e en v i sio n e d a
SkinPotions, her first major brand. She envisioned a
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brand that would offer cost-effective skincare and makeup
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p r o d uc ts w hi le em b racin g a c u t e a n d g ir l y b ra n din g t h a t
products while embracing a cute and girly branding that
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r resonated with young millennials. SkinPotions quickly
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gained traction and became a sensation at events like
a
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t the Trendsetter’s Bazaar. People flocked to its pop-up
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booths, turning them into the most exciting stalls at the
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em in
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events. What began as a retail brand soon expanded into
e
et
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ts. W
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n exp
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ega
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f franchises, resellers, and distributors, both nationally and
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s, b
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s, a
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n
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in t er n a t io n a l l y . S k inP o t io n s e v en s e c ur e d a g r o un d b r e a k in g
internationally. SkinPotions even secured a groundbreaking
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e “
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partnership with Disney for the “Aladdin” movie launch,
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marking a milestone in the brand’s journey. .
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