Page 56 - 2023-2
P. 56

OUTSTANDING PROFESSIONAL AWARD 2023



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                                                                     Currently, both Dear Face and Sison-Ramos are well-
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                                                                                            ace a
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                                                                    k n o w n f o r t h e co l l a g en dr in ks c a l le d “ B e a u t y M i l k ” a n d
                                                                    known for the collagen drinks called “Beauty Milk” and
                                                                    “ B e a u t y B e a n ” o f D e a r F ace . Th e b ra n d ’ s ac hie v em en ts
                                                                    “Beauty Bean” of Dear Face. The brand’s achievements
                                                                    in c l ude g en era t in g o v er P15,000,000+ in r e v en ue d ur in g a
                                                                    include generating over P15,000,000+ in revenue during a
                                                                    single ten-hour TikTok live event. Beauty Milk and Beauty
                                                                    sin g le t en-h o ur T i kT o k li v e e v en t. B e a u t y M i l k a n d B e a u t y
                                                                     e
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                                                                    Bean has become the top of the mind, go-to collagen drink
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                                                                    in the local online beauty industry. .
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                       VID-19 p
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                      O
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          When the COVID-19 pandemic hit, physical stores were
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        f forced to shutter their doors, leaving many individuals
                            eir do
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                    . J
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        unemployed. Jonah saw an opportunity not only to adapt
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        h er b u sin es s t o t h e o n lin e s p ace b u t a l s o t o p r o v ide in co m e-
        her business to the online space but also to provide income-
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        generating opportunities, especially for those who had
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                             t
        w o r k e d w i t h a n d un der  S k inP o t io n s. O u t o f t hi s desir e t o
        worked with and under SkinPotions. Out of this desire to
        m
        make a difference, Dear Face was born.                       A s o f 2023, J o n a h S i s o n-R a m os em b a r k e d o n h er
                            e
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                                                                     As of 2023, Jonah Sison-Ramos embarked on her
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                                                                    latest venture, venturing into the beauty multivitamin
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          Dear Face started as a skincare brand, introducing
                                                                                                                  co-S
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          D e a r F ace s t a r t e d a s a s k in c a r e b ra n d , in t r o d ucin g    s space. Together with  her sister, Aileen Pacheco-Sison,
                                                                                                                        o
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                                                                              et
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        fl a gs hi p   p r o d uc ts   li k e   t h e   “ G lo w   R ej u v en a t in g   S et ”   a n d    she founded “Beauty Drunk.” This brand offers a beauty
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        flagship  products  like  the  “Glow  Rejuvenating  Set”  and
                                                                    multivitamin duo designed to keep individuals energized,
        “Facial Whitening Set.” These products targeted acne-prone
        “ F aci a l W hi t enin g S et. ” Th es e p r o d uc ts t a r g et e d acn e-p r o n e    m u l t i v i t a min  d uo desig n e d  t o k e ep  in di v id u a l s en er g ize d ,
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        s skin, offering gentle peeling and the latter as maintenance     b o os t t h eir imm uni t y , a n d p r o m o t e radi a n ce d ur in g t h e
                                                                    boost their immunity, and promote radiance during the
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                                                                    day while aiding in relaxation, skin rejuvenation and
                                                  t. Th
        kits for keeping the skin clear and radiant. The brand’s     d a y w hi le a idin g in r e l axa t io n, s k in r ej u v en a t io n a n d
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        product catalog soon expanded  to include  approximately
                                                                         l s
        p r o d uc t c a t a log s o o n exp a n de d  t o in c l ude  a p p r o xim a t e l y    r restful sleep at night.
                                                                                       t.
                                                                    es
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        15 offerings. However, Jonah had a vision to diversify her
        15 o ff er in gs. H o w e v er , J o n a h h ad a v i sio n t o di v er sif y h er
        brand’s offerings even further. She ventured into the Health
        b ra n d ’ s o ff er in gs e v en f ur t h er . S h e v en t ur e d in t o t h e H e a l t h
        & B e a u t y S u p p lem en ts c a t eg o r y a n d cr e a t e d t h e co l l a g en
        & Beauty Supplements category and created the collagen
                               s p
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                                       t wa
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            k, “
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                           ” Thi
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                  a
        drink, “Beauty Milk.” This product was an instant hit, rapidly
        becoming the brand’s top-selling stock keeping unit (SKU).
        b e co min g t h e b ra n d ’ s t o p-s e l lin g s t o c k k e ep in g uni t (S KU).
                                               a
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        It has since evolved to include over five flavors and another
                                                           o
        lin
        line of collagen drinks under the name “Beauty Bean.” With
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                                                          ” W
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                                                   y B
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        thousands of distributors and resellers worldwide, Dear Face
        t
                                               ld
                                                 w
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                                             o
                                               r
                                                   ide
                                                        e
                 s o
                                                         a
                   f di
                                                      , D
        h a s em er g e d a s a le ader in t h e lo c a l o n lin e b e a u t y in d u s t r y ,
        has emerged as a leader in the local online beauty industry,
             in
                                      u
                                   e J
               g lo
                                       li
                                            a
                                             r
                                         a B
           ur
                                  k
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                           r
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                                                       a P
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                                                     e
        s securing local celebrities like Julia Barretto, Bela Padilla,
                                                              l
                                                              a,
                                                          adi
                                                             l
                                               et
                                                 t
         e
                                                 o
                                              r
          c
        a n d K im D o min g o a s b ra n d en do r s er s, a r em a r ka b le f e a t
        and Kim Domingo as brand endorsers, a remarkable feat
          hie
                    h t
             v
        achieved with their first one just a year after its launch.
        ac
              e
                   t
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               d w
                                              ft
                                               er i
                                          a
                                           r a
                                                  ts l
                                                        c
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                                   u
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