Page 14 - SB volume 12 for web

THE MARKET Beautederm embodies Tan’s principle that beauty conceptualization and development of over a
A celebration of lasting Beauté BEAUTéDERM begins by taking care of one’s self, and by doing hundred excellent products such as Purified Facial
Corporation was born out of a burning desire to so, a person will become healthier and shall exude Wash; the Beautéderm Home line which consists
create an exponential difference in other people’s beauty not only from the outside but from the of soy candles, room and linen scents, and air
lives, using an eclectic concept of beauty as the inside as well. purifiers; a cosmetic line which includes Mardi
primary proponent in making this noble aspiration Cosmetics – a tint collection for the cheeks and lips
a tangible reality. With the inception of Beautéderm’s now iconic as well as Barely There 3 in 1 – a Primer, Concealer,
Skin Set regimen for the face, Tan took the ultimate and Foundation, and Back To Bare Make-up
What is true beauty? Does it exist only in the leap of faith and was able to sell one unit. That sale Remover; Cristaux Gold Elixir Serum and Cristaux
physical realm? Is it genuinely possible for beauty spawned two and then three and then four until Supreme Wrinkle Eraser Serum; Au Revoir Skin
to be quantified? What role do beauty play in the six years have passed where the sales of the Skin Soothing Oil; Beauté Balm La Magié Papaya
complex paradigms of genuine happiness and Set soared while beautifying Filipinos with glassy, Ointment; Slender Sips Juice Drink and Slender
authentic success? supple, and fresh skin one loyal user at a time. Sips Coffee Mix for healthy weight loss; a men’s line
collectively called Spruce & Dash which includes
SUCCESSES With the Skin Set’s evident results that deliver Beau Charcoal Soap, Hugh Shaving Cream,
The success of Beautéderm is not an overnight its promise, the momentum of Beautéderm was Brawn Antiperspirant White Spray for the foot
phenomenon, nor is it a product of hype. calibrated to full speed as Tan gradually built her and underarms, Charcoal Charmer Detoxifying
Beautéderm remains faithful to the tenets of true, empire one reseller after the other – slowly but Peel-off Mask, and Lad Hair Pomade; and a an all-
diverse beauty in spreading its message of hope and surely. With only her faith in her product and, most natural line that consists of Beauté L’ Elixir Skin Set
love. This kind holistically transforms people, the importantly, in God as the central driving forces and Beauté L’ Tous Body Lotion to mention a few.
type that is attainable, achievable, and sustainable, that fueled her to move forward in developing other
the kind that changes lives for the better. fantastic products that will eventually constitute SALES AND PROMOTION
the entire line of the brand today. Star Power – As a former Vice President of a
HISTORY major corporation, Tan knows the vital role that
Early Beginnings: A Leap Of Faith – In 2009, the THE PRODUCT advertising, publicity, and promotions play in the
brand’s President and CEO, Rhea Anicoche-Tan, had Beautédfied and FDA Notified – Beautéderm’s growth of any company.
a dream. She envisioned a purpose-driven life and Skin Set, like all of its products, is FDA Notified
was propelled by her insatiable thirst to push herself and consists of its patented Papaine Soap, Utilizing her knowledge and expertise in the
to the limits of her capacity as a woman in bettering Toner, Day Cream, and Night Creams 1, 2, and marketing field, Tan took her time as she slowly
her life and maximizing her potential to help others. 3. Each is meticulously developed using only strengthened Beautéderm’s resources until her
natural ingredients perfectly synergized to company was fully ready and prepared to engage
Unfortunately, her finances were depleted, deliver the fastest, most effective long-term, and the credibility and star power of celebrities to
debilitating the pursuit of her dreams with limited sustainable results. represent her brand.
funds to jump-start Beautéderm. And like most
successful stories, Tan’s determination is the The unprecedented success of Beautéderm’s Beautéderm was initially supported by what Tan
company’s historical success today.” Skin Set in the market paved the way to the lovingly refers to as her babies, such as beauty

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