Page 17 - SB volume 12 for web

With the continuous growth of CAMEL, HISTORY In 2021, CAMEL invested in establishing a
management is bullish about the company’s Today, CAMEL Appliances has earned its top-of-the-line facility and modern equipment
future. Management sees the need to invest spot as one of the top corporations in the in manufacturing. Its own Proudly Philippine
heavily in its human resource and supply Philippines and has been awarded various Made quality line of freezers and beverage
chain. The last two years have been a period awards for twelve consecutive years. Its chillers, thus making the company more
of significant advancement for CAMEL. The dedication to quality and excellence is attested competitive in the industry while providing top-
company is slowly transforming from a simple by being one of the first few companies in quality cooling products and after-sales service.
family-run enterprise into a professionally the country to be granted the highly coveted
managed firm. Additionally, it has more than Quality Management System - ISO 9002 CORE VALUES
doubled its production capacity by building certification in 1999 and the ISO 9001:2015 Excellent products must be complemented
a bigger and better manufacturing plant in series in 2016. CAMEL’s Quality Management with affordable cost and exemplary service
Cavite. CAMEL brought new and advanced System was audited by SGS Phils. With to succeed in this competitive industry. That
plastic injection machines to further improve accreditation by both UKAS and PAB. The is why all 800 individuals behind CAMEL
production efficiency and quality. certification included the production lines for Appliances are dedicated to offering the
Camel electric fans and washing machines. best quality without compromising cost and
SALES AND PROMOTIONS time while providing maximum value to our
Through the years, CAMEL Appliances has In 2000, CAMEL was presented with the customers through world-class services.
established strong relations with major retailers National Consumers Quality Award for the
and dealers all over the country. Coupled with “Most Outstanding Appliance Brand.” In that RECENT DEVELOPMENTS
its extensive distribution network, CAMEL has same year, the company also received the award During the pandemic, most of CAMEL’s dealers
built a strong presence in metropolitan areas for being the “Best Appliance Brand” from the were closed, and its offices, CAMEL, had decided
and rural areas of the country. 18th Annual People’s Choice Award. to use social media as its selling platform for
almost two months. The outcome was good. So,
CAMEL promotes its brand by joining events/ In 2004, CAMEL was heralded as the CAMEL extended its selling platforms through
exhibits such as World Foods Expo, Manila “Most Outstanding Appliances Brand” by Lazada and Shopee and has been operating
Foods and Beverages Expo, Philippine Foods the Consumer League of the Philippines since then. And now, CAMEL is working with
Expo, and Worldbex. And by use of social Foundation, Inc. merchant partners such as GLIFE and Home
media, specifically Facebook. Also, CAMEL Credit to reach out more to its customers.
is providing bloggers/vloggers its products In 2005, CAMEL received four industry awards,
for product seeding as its marketing tactic to one of which was the Asia-Pacific Excellence Despite the pandemic, CAMEL was still able to
attract target customers. Award (APEA) for the Most Outstanding release new products, such as kettle, jar-type rice
Kitchen and Home Appliances Brand. From cooker, oven toaster, chest freezer, refrigerator, air
CAMEL Appliances recognizes the need to the Year 2010 to 2012, CAMEL bagged Global pot, mixer, gas range, and electric fan. CAMEL
provide better after-sales service to create Brand’s “Most Outstanding Appliance Brand.” released air fryers, coffee makers, vacuums, food
even more value for its consumers. The choppers, and rice cookers with a total of 254
company does this through an efficient pull- In 2012, CAMEL received the “Best products nationwide as of August 2022.
out and service system and the presence of Household Washing Machine Brand” for the
various service centers in strategic locations fifth year and the Silver Seal for “Best Electric Today, CAMEL Appliances already has 271
nationwide. Currently, CAMEL has quite Fan Brand” from the Consumers League of dealers nationwide in total and still growing
a several company-owned and authorized the Philippines Foundation. as CAMEL continuously produces affordable,
service centers nationwide. The company aims high-quality, and locally made products for
to strengthen its after-sales services by building In 2018, CAMEL showcased their expanded its customers at affordable prices. And every
more service centers in the coming years. line of heavy-duty appliances that are well- product is well thought out and came through
engineered for consumers and businesses. research and development.
CAMEL’s promise of producing appliances
designed to last for generations is supported
by its ISO-compliant process systems and
dedicated workforce.

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