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THE MARKET THE PRODUCTS In 1999, CAMEL made a bold move and
What makes a home outside the family and our CAMEL Appliances Manufacturing launched its first regional office and warehouse
loved ones? In our culture, family is the most Corporation is one of the leading outside of Metro Manila - in Davao, to serve
important. It is not impossible to penetrate manufacturers of household appliances in the the market in the Mindanao region. Following
our relationships, be it for mum, dad, sister, Philippines. Incorporated on August 15, 1991, its success in Davao, CAMEL set up a regional
brother, grandpa, and grandma, and even to CAMEL was initially engaged in designing office and warehouse the following year in Cebu
our extended families being cousins and non- and manufacturing electric fans. With an to serve the Visayas region. CAMEL’s current
blood relatives like friends. Our unique family emphasis on quality, efficiency, research, and regional offices in Cebu and Davao have their
structure makes us Filipino. development, CAMEL successfully gained a own sales force and distribution resources,
significant market share within a short period. trained to be highly responsive to customer
The household or our homes is where family needs. Today, CAMEL Appliances is proud to
is defined. And within these home walls are As the demand for CAMEL products say that it has one of the largest distribution
today’s modern technologies that have made increased, it expanded its product line to networks among locally-grown appliance
life easier, addressing the burdens of stress, include industrial fans, exhaust fans, rice brands in the Philippines.
work relationships, human individuality, if cookers, gas stoves, flat irons, toasters, and
not health. weighing scales. In 2005, CAMEL saw an
opportunity to cater to the expanding washing
Home appliances play a significant role in machine market in the Philippines. The
the domestic life of modern man. It has been launch of CAMEL washing machines was very
essential in man’s life since the Stone Age well received by customers and dealers alike.
when man began using tools. Today, twenty- So in 2006, CAMEL invested in more plastic
first-century humans use more sophisticated injection facilities, washing machine molds,
tools and home appliances in their daily lives. and equipment to start its local production of
The more we try to make our life convenient CAMEL washing machines.
and comfortable, the more significant the role
of appliances turns out to be in determining To date, CAMEL enjoys a significant share of
the lifestyle of man. Household appliances are the washing machine and spin drier market in
essential tools/machines for daily functions like the Philippines.
cooking, cleaning, exercising, purifying, and
food preservation. Most household domestic SUCCESSES
appliances are large machines usually used in CAMEL aims to establish a comprehensive
bedrooms, bathrooms, halls, and kitchens. nationwide distribution network to
Household appliances have a significant role in promise reliable, versatile,
the stylish appearance of any home décor. The and on-time delivery to
uptrend in technology and innovations made its customers.
home appliances more user-friendly, making
the home routines as quick as possible.

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