Page 28 - SB volume 12 for web
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THE MARKET                             There are two major kinds of light-emitting   NSS produces and distributes industrial
        Growing up with incandescent light forever   diodes: LED and OLED. The LED is a   and commercial electrical products from
        changing bulbs and paying for its high   light source that uses semiconductors and   LED bulbs to flashlights, emergency lights,
        consumption is now a thing of the past,   electroluminescence to create light. The   handy  lamps,  lampshades, dim-light, solar
        and thanks to NSS? Honex, we now have   LED is different from the EL lamp because   panels, extensions, various cords, sockets
        the alternative of saving energy, reducing   it uses a small semiconductor crystal with   and outlets, radio, doorbells, floodlights,
        replacement bulbs, and enjoying a brighter   reflectors and other parts to make the light   headlights, ceiling lights, and a mosquito
        future. It is not all about profit margins   brighter and focus on a single point. The   swatter. Our products will be guaranteed
        other than providing a better life utilizing   OLED  is  very  similar  to  the  EL  lamp  in   the best performers in the market today,
        innovations without having to wait till   design, using a flat sandwich of materials.   with the best quality. Our products are also
        products reach the market.             It is different than the LED and EL lamp in   the most affordable in all comparisons. NSS
                                               that it uses organic (carbon) molecules in   is available at some malls and small to large
        Electroluminescence is  an optical  and   the layer that emits light.          electrical retail stores nationwide, such as;
        electrical phenomenon in which a material                                      the 168 Mall stall operators, the Gaisano
        emits light in response to an electric current                                 malls, and SM.
        passed through it or to a strong electric field.
        The light produced was dim and not bright                                         SUCCESSES
        enough to stimulate further research. By                                           Technology    innovations    have
        1962 the first visible spectrum LED                                                  leapfrogged to date and brought us
        light was created and was red. The                                                   multiple uses, be it for the internet
        red LEDs were not bright enough                                                       and communications as  well as
        to be seen in daylight, so the first                                                  advances in our daily lives making
        LED applications were used as                                                         life more convenient.
        indicator  lights  for  military  use.  As
        technology progressed in the 1970’s                                                  In  2010 NSS,  through Honex
        additional colors were created, and as                                               Marketing Corporation’s expertise,
        new colors became available, new users                                              made these technological advances
        for LED lights were in demand. LEDs had                                            available to the Filipino people. We
        used in applications such as calculators,                                         have introduced flashlights, LED bulbs,
        digital watches,  and  test devices.  The first                                  multiple electrical decorative sockets, and
        bright LEDs were developed in the 1980s                                        electrical outlets.
        and were more luminous, stable, and cost-
        efficient, which saw the demand for LEDs                                       The reward for achievement goes to the
        rise dramatically. From 1990 the use of                                        innovators who continue to develop for
        LEDs became standard in various industrial                                     society and humankind many of what we
        applications, from switch cabinets to                                          enjoy today and, at times, take for granted.
        measuring instruments, in consumer products
        such as Hi-Fi equipment, telephones, personal                                  HISTORY
        computers, and traffic signal installations                                    In 2003, our founder Mr. Jonathan Hao from
        for road and railway, or indoor and outdoor                                    the famous Binondo vicinity, ventured to
        automotive lighting. For two decades, LED                                      introduce these innovations to the country.
        lights have replaced incandescent globes in                                    Hard-pressed with these innovations to make
        homes and businesses, offering a cheaper,                                      available to the Filipinos, distribution did
        more efficient service in various contexts.                                    not come easy. Still, he succeeded with the
                                                                                       determination and fixed mindset that these
        Today we all have taken advantage of the LED                                   products would generate a demand. It was the
        lights in our homes, offices, and more. And                                    smaller malls that initially agreed to launch our
        unless you wish to increase your electricity                                   products. With the product expanse we have
        bills, LED is the new normal!                                                  today, our products are available nationwide.


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