Page 32 - SB volume 12 for web

THE MARKET look nice as well as be functional. OROCAN HISTORY
Don’t throw away an old bucket unless you designs products to fit the modern lifestyle, The OROCAN brand was officially developed
know whether the new one holds water. which guarantees continued growth. Helping in 1984 by Mr. Ko Hu Que, the founder, and
Swedish people live by this proverb and people solve their space problems remains a Ramon Go, who has been the President and
OROCAN lives up to its advice. As a maker viable and growing business. General Manager since foundation. In the
of Plastic Houseware, OROCAN makes sure beginning, there was no factory, just design and
your pails, basins, and pitchers hold water or SUCCESSES sales activities. In 1994, the company rented
any other liquid you might put in them. The The brand name was coined 35 years ago its first factory and introduced its KOOLIT
company also makes organizer boxes, drawers, from two words, ORO, which means gold in insulated products, DIMPLE PITCHERS,
cabinets, dish drainers and insulated products Spanish, signifies value or something precious. DISHGARD, AND RICE GARD. In 1996,
like ice chest coolers. CAN, which is English for container, refers operations moved to a new factory, this time
to the company’s beginnings as a maker of owned by OROCAN. Beyond that, machines
OROCAN solves your basic household pails and plastic drums. The name is directly were doubled from seven to fourteen, greatly
problems—pails for transport or collection translated as “gold container”, which allows increasing manufacturing capability. The CAHA
of water, basins to wash clothes, drawers and the brand to convey its core brand values of DE ORO MAJESTIQUE Multiple Cabinet was
cabinets to organize your bedrooms, organizer providing innovative, valuable, and durable introduced in 2010, followed by the KOOLIT
boxes to keep your homes uncluttered, plastic products. INSULATED ICEBOX in 2012. All expansions
pitchers for your drinks, and dish organizers were implemented to find creative solutions to
for the kitchen. All these products are OROCAN started out by making pails and the daily problems of the Filipinos.
produced with an emphasis on originality basins to address the omnipresent water
and quality. Beyond being functional, crises in cities. It then introduced other THE PRODUCT
OROCAN’s innovative designs also please our household items like pitchers, insulated OROCAN is proud of its innovative
aesthetic preferences. products, dish organizers, and organizer approaches to product design, with unique
boxers. In 1997, the company launched its functionalities designed into individual wares:
As homes get smaller, needs increase for the CAHA DE ORO line of drawers and cabinets. • The CUCINA UNO KITCHEN STORE
solutions we provide, so our market continues The company is now focusing on its KOOLIT is a series of kitchen storage items that was
to grow. OROCAN space saving products not INSULATED ICEBOX ice chest line that has designed to make most of the smaller spaces
only achieve their purpose, but improve the proven that it can compete with established that Filipinos are living with now. There are 4
aesthetics of the home. They are designed to imported brands. variants – 2kg, 5kg, 12kg, 28kg – so that our

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