Page 33 - SB volume 12 for web

line. It is an ice chest cooler that allows items Home advertisements get cross posted on
placed inside to stay cold or warm throughout social media where people talk about it. The
the day. The ICEBOX is not only useful for brand will continue to invest and work on our
outdoor activities, but also for small food advertising campaigns because this is a very
business owners who use it to keep the food good way for us to build a relationship and
they sell warm, or the drinks they sell cold. connect with our consumers. We will always
OROCAN was able to provide the market with strive to be the brand that is top of mind to
a cheaper locally manufactured alternative to the Filipinos.
imported coolers.
We also continue to advertise and create
OROCAN also produces PLASTIC RIGID promotions with one of the country’s leading
MATTING, which is ideal for poultry and radio networks, Bombo Radyo.
canine cages. And then there are CONVEE
POULTRY CRATES and CONVEE The brand has also ventured into e-commerce
EGG CRATES. through LazMall and Shopee Mall. This allows
our consumers to purchase our products in a
OROCAN fills not only household needs, very convenient way.
but also business needs for plastic ware
with products designed to be rugged and BRAND VALUES
long lasting—longer lasting than those of OROCAN is perceived as a maker of good
our competitors. and durable plastic products, although not
cheap. The OROCAN name is now a local
RECENT DEVELOPMENTS AND PROMOTIONS colloquialism, equating the brand with
consumers have can choose which fits their Most recently, the brand has been very active quality and innovation. OROCAN is looking
needs most. These general storage containers on social media. Starting in the year 2019, the continually improving its offerings, and while
are meant to store uncooked rice, but can also brand has achieved multiple viral campaigns the brand may not have the entire spectrum
be used to store nuts, cereals, oats, noodles, or that has definitely helped sales, but has of products the market needs, it is the best in
canned goods. also allowed the brand to connect to our the categories it is in.
consumers in a deeper way. It began with the
• The INSULATED BUCKET is a new addition “Tabo” campaign where the brand spoofed a The brand through the KOOLIT
to the companies insulated line of products. rival brand’s tabo that cost 10x more than the INSULATED ICEBOX has introduced a
This was designed so that our consumers can brand’s own. It was followed by the critically locally manufactured ice chest cooler that is
keep their food hot or cold for longer periods acclaimed “TotoO Shopping” campaign up to par with its imported counterparts in
of time when they go out for outdoor activities. for the Koolit Cantina. This campaign was terms of design, functionality, and quality.
The product can also be used by small food the first of its kind as the brand decided to This was followed up by the launch of the
business owners to keep the food they sell hot. sell the product as just a regular insulated Koolit Cantina. This allows Filipinos to have
water jug as opposed to exaggerating its access to globally competitive products at
• The KOOLIT CANTINA is a very cheap features. We backed that campaign up relatively cheaper prices, which consumers
alternative to imported insulated water with the “Hurt” campaign where the brand can expect more of in the future.
dispensers. It is uses Polyurethane as its main spoofed a popular celebrity and tried to sell
insulation property and is created using a the Koolit Icebox as a luxury good. It was a OROCAN leads the industry and is proud to
blow-moulding machine – exactly the same hit as no other brand has done this kind of be awarded the right to display the Superbrand
as its imported competitors. The company is advertising before. Not only do our online seal of excellence. OROCAN is, after all,
committed to making products found abroad advertisements go viral, but also our Out of a Superbrand.
more affordable to the Filipino people. The
Koolit Cantina is also popular for its viral
TotoO Shopping marketing campaign where
the brand used the truth to market the product.

• The DISHGARD and DISHMOM provides
consumers with a modern rendition of a dish
drainer. There is also the KITCHEN QUEEN,
a kitchen cabinet that includes a kitchen butler
on top and drawers at the bottom. These are all
original OROCAN concepts and designs.

• The KOOLIT INSULATED ICEBOX is the
current best seller of the OROCAN product

29