Page 20 - SB volume 12 for web

THE MARKET HISTORY in absorbency and durability compared
FIRST LINEN COMMERCIAL, or the FLC Our company started in trading and to traditional cotton. And bamboo fiber
Company, has always required the highest distribution of general merchandise. But towels are friendlier to the environment as
quality regardless of the cost to provide throughout the years, we have concentrated it uses renewable resources and, at the same
the value of money for its consumers. Our more and more on home-based products. Now, time, offer better comfort, absorbency, and
company embodies our desire to provide FLC prides itself on being one of the leading durability. As you can see, we pride ourselves
consumers with the best quality and value, providers of home linen in the Philippines on providing premium goods not only to
generating loyalty for the brand and integrity through our nationwide network of retail the entire premium market but also to the
recognized by our consumers. Distribution is partners and wholesalers. We continuously masses by making our products the best in
vital in utilizing the huge department stores and passionately strive to achieve and improve quality and value. Through this, we hope to
such as the SM Department stores, the bigger our position in the market, providing home provide comfort and reliability that enhance
retail stores, and wholesalers nationwide. linens and products that offer the best in and enrich our everyday way of living.
Some of our more notable customers terms of consistently high quality, availability,
are the SM Group of Stores, Robinson’s and value for money to consumers. All of
Department Stores, Landmark, and other this is also achieved by fostering strong
major department stores in Metro Manila. business relations with numerous
Likewise, FLC distributes to notable retailers, retail partners by always
including the Gaisano, for the Visayas and providing high-performance
Mindanao areas. What sets us apart from products that drive the sales
other brands is our capability to consistently of their respective stores. We
provide a high level of quality and value to aim to be the top provider of
the consumer throughout the years due to home linens and products to the
our experience with the vast network of Filipino people and be recognized by
facilities and partners. everyone in all walks of life as a brand
they trust and enjoy.
We are committed to expanding our
distribution channels and consumer base in- Linen products are nothing new, but FLC
store sales and outlets achieved through close continues striving to break new ground
partnerships made possible by FLC being one in terms of quality and value while also
of the leaders in sales contributions in their consumers with fresh and exciting new
respective stores. FLC’s commitment to the products. Some of the more notable examples
buying public is to provide high-quality goods in recent times are microfiber towels made of
and services to as many Filipinos as possible. synthetic fibers that enhance performance

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