Page 21 - SB volume 12 for web

RECENT DEVELOPMENTS The collective term “linens” is still often used
Despite the pandemic, we have sustained our generically to describe a class of woven and
bearings to maintain our presence and secure even knitted bed, bath, table, and kitchen
our integrity with our consumers regulating textiles. The name linens are retained because,
price controls to the benefit of the market. traditionally, linen was used for many of these
Inevitably markets change swiftly, realizing items. In the past, the word “linens” was also
the only constant in life is change itself. used to mean lightweight undergarments
As we strive to maintain our position such as shirts, chemises, waist shirts,
in the market, we introduce and offer lingerie (a term also cognate with
new products to give our consumers linen), and detachable shirt collars
choices for their home needs. and cuffs, which were historically
made almost exclusively out of linen. The
With these challenging times, there is inside cloth layer of the delicate composite
a growing demand for quality products at clothing garments (for example, jackets) was
reasonable prices. FLC is prepared for both traditionally made of linen, the origin of the
increases in terms of consumer preferences word “lining.”
and new potential markets in the premium linens for the home, such as towels, bed sheets,
and luxury brackets. We have launched covers, kitchen linens, wipes, etc. FLC’s featured brands are the “Bath Essentials”
new products that will use better and ultra- and “Bed Essentials.” It’s been widely accepted
premium cotton fiber materials to further We, as a company, pride ourselves in providing and made available in all major department
upgrade our quality levels into the upper high-quality goods and services embodying stores nationwide for years, continuously
echelons of consumer tastes and requirements. the core family values we instill in ourselves providing consumers with high-quality
We now provide products with “anti-bacterial” and the products and services we provide. goods that satisfy their discerning tastes and
properties. Other home-related fabric-based appreciation for value, which our products
products are also planned for the near future, most passionately embody.
as we’d like to expand our brand to other items
so that more consumers will benefit from CORE VALUES
and enjoy our products. Of course, all these Our brand thrives on the fact that we are giving
products come with our usual “Best Value consumers the best quality with the best value,
for Money” consumer philosophy, with our which we feel is very important in our lives
promise to the consumers that they are getting today. It is essential for the modern Filipino
the best outcome from FLC anytime. family today to get the most out of their money.
Linen is a textile made from the fibers of the We no longer had to sacrifice good quality to
THE PRODUCT flax plant, “Linum usitatissimum.” It is valued live within our budget. No longer do we hav e
First Linen Commercial/FLC is a family- for its exceptional coolness and freshness to overpay for goods that will satisfy the high
owned distribution and manufacturing when made into garments, especially in hot standard of living that everyone deserves. Our
company located at 1185 Bambang Street, weather. Many products are made of linen: products will always come with the promise
Tondo, Manila. FLC has been successfully in aprons, bags, towels (swimmer’s bath, beach, that anyone can get the most out of life through
business for more than 25 years, dealing mainly body and wash towels), napkins, bed linens, our products and that everyone deserves only
in general cotton goods and textile products, linen tablecloths, runners, chair covers, and the best when it comes to living and the things
specifically fabric-based products and various men’s & women’s wear. that we use in our daily lives.

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