Page 38 - SB volume 12 for web

THE MARKET an opportunity in the local market, Santé SALES AND PROMOTIONS
Santé is one of the fastest growing distribution International began developing a selection of A strong marketing positioning - In a nationwide
and direct selling companies globally dedicated everyday barley-based products based on the 2021 survey by IQVIA, Santé Barley dominated
to helping people live better lives. We offer research team’s key findings on its benefits and the results as the number one most trusted barley
premier organic health and wellness products powerful properties. brand in the market. It was a clear leader in
and services which are designed to improve the brand recall, top of mind awareness, and brand
quality of life of people around the world. Today, with Santé Barley as its flagship brand, used most often – undoubtedly sealing its strong
Santé has dominated the Philippine market with leadership position.
At Santé, we continuously build and help its certified organic barley grass that’s grown
drive business growth through our dedicated and harvested in New Zealand. Santé Barley is Santé has also expanded its offerings to include
and independent business owners. Driven by the only brand in the Philippines that is certified a fitness and rehabilitation center with its Santé
our promise to bring value-adding wellness organic by the BioGro NZ, New Zealand’s largest Fitness Lab (a project with Ayala Land, Inc.); and
products and services to every home, we are and best-known certifier for organic produce an array of natural products that are true to the
committed to equipping and empowering our and products. company’s thrust in promoting a healthy lifestyle.
business owners who help us promote healthy
and active lifestyles. At the corporate front, the Asia CEO Awards, a Santé has also actively ventured into the retail
premier award-giving body that recognizes top and wholesale business with strong brands, Santé
VISION : A global provider of premier wellness performing companies in Asia awarded Santé’s Barley Max and Calcium Cee.
products and services. Chief Executive Officer Joey Marcelo, as among
the Circle of Excellence for Entrepreneurs of the Headquartered in the Philippines, Santé has
MISSION : Help people live better lives. Year in 2019. expanded globally and has offices in New
Zealand, Hong Kong, Macao, Singapore, UAE,
CORE VALUES Santé International Inc., in turn, was awarded two Qatar, Nigeria, and Cyprus. New branches in the
• Sincerity in Helping Others years in a row as part of the Circle of Excellence USA, Indonesia, and Kingdom of Saudi Arabia
• Humility and Truthfulness in our Actions for the SME Company of the Year 2019 and 2020 (KSA) are also opening in 2022.
• Pursuit of Excellence of the same Asia CEO Awards. This category was
• Positivity In Any Situation conferred to small- and medium-scale businesses
• Courage to Try New Things that achieved important success, demonstrating
• Celebration for Every Win excellence in leadership, financial contribution,
global recognition, pioneering achievements and
HISTORY social causes.
Santé first opened its doors in 2007 as a direct
selling company. That same year, our research
team discovered the powerful properties of
barley grass and the Santé Barley brand was born.
Despite challenges, Santé International carried
on, firmly believing in our product and direct
selling’s capacity to help people live better lives.

FDA Acknowledges the Benefits of Barley.

In a rare move, the US Food and Drug
Administration (FDA) allowed producers of
barley-based products to state a claim that
these products may help reduce the risk of
heart disease.

At this time, barley-based products had yet to
fully penetrate the Philippine market. Spotting

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