Page 37 - SB volume 12 for web

the brand put an emphasis on e-commerce SALES AND PROMOTION
during this period to better cater to the needs of Salem has always been quite traditional when
the market. it comes to promotions. Marketing has always
been done on the ground, primarily in stores and
Mattress shopping has always been an in-store through sponsorships. However, in recent years,
activity before as most buyers will want to try out the the brand also made its way on social media where
mattress before taking the plunge. Unfortunately, it promotes its products and services heavily.
lockdowns and serious health risks kept people
from going out so other ways had to be explored. ALL ABOUT THE BRAND
It’s no secret that Salem has always taken pride in
But there was significant demand for comfort the quality of its products, especially when it comes
during this time. A lot of homeowners realized to spring mattresses. Their tagline, ‘Ang Hari ng
that what they already have was not cozy enough Tibay!’, is not just a claim or an empty promise as
for staying in. As a result, many turned to online their products really deliver.
shopping to fill their needs.
One good proof of this claim is the frequency of
Salem’s e-commerce website received a great deal messages they receive regarding Salem mattresses
of attention during this time but there were still that are decades old or even older. Thanks to
limitations. So to reach a broader range of the the brand’s Lifetime Service Warranty on spring
market, Salem products were made available on mattresses, they can still provide some assistance to
other third-party e-commerce platforms. This customers no matter what the age of their units may
move opened more avenues for the brand and be. This continuous and reliable service is something
made shopping for Salem products a lot easier and only a homegrown brand can offer, giving them a
more convenient for the general populace. unique advantage over foreign competitors.

Aside from effectively riding the trend, Salem also Another fun fact about Salem is the fact that they
took steps in expansion during the pandemic. As can customize their products in terms of details. As a
more and more homeowners focused their energy manufacturer, the brand is capable of giving its items
on furnishing their spaces while they can’t go out, a tweak or two. So those who are looking for a round
The Classic collection is comprised of Salem’s the brand introduced more essentials that their mattress that’s truly comfortable and of high quality,
entry-level Bonnell spring mattresses, offering clientele might like: bedside lamps. Salem could have the perfect trick up their sleeve.
basic features and affordability. The Exceptionale
collection is the mid-range Bonnell spring mattresses
which are also classified as Theraposture mattresses
(the brand’s version of orthopedic mattresses).
The Elite collection, as the name suggests, is the
high-end line and is made up of pocketed spring
mattresses with the best of the best features.
For foam mattresses, there are two classifications,
the polyurethane and memory foam types.
The memory foam collections are called the
La Memoire, Renascence, and Edelweiss. The
polyurethane foam category is made up of
mattresses and portable mats.

As mentioned above, Salem also offers a wide
selection of sofas. They also offer bed accessories
like bases and headboards.

What truly sets Salem Bed products apart - may it
be the mattresses or sofas - is the quality. The brand
has been best known for its excellent durability,
true to its classic tagline: ‘Ang Hari ng Tibay!’
Salem’s spring mattresses are known to last for
decades - even lifetimes in numerous instances.
Many were able to pass down their old Salem spring
mattresses to the younger generations or relatives
and still get a good run with their second owners.

RECENT DEVELOPMENTS
Despite the global pandemic, Salem saw a lot of
developments over the recent years. For starters,

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