Page 36 - SB volume 12 for web

THE MARKET having a single commercial location in Binondo, While the brand takes great pride in its humble
Despite the different home styles and aesthetics Salem products are now available in hundreds of beginnings and great achievements, this story
homeowners may have, everyone will agree that stores nationwide and online. has been told several times before. So instead of
creating comfortable spaces is the ultimate goal. recounting past events, Salem would like to focus
Comfort is a non-negotiable that no one can Highlighting the hard work, the brand has put out, on its future prospects and goals instead.
overlook if they want to turn their house into Salem also enjoys considerable successes in receiving
a home. recognitions from consumers and industry experts. With the great shift in trends in recent years,
Numerous awards and accolades were given to the Salem is working on staying on top of the game.
This fact makes cozy mattresses and seating surfaces brand over the years - a testament to its commitment As a way to provide more value and services to the
absolute necessities for any home. And as a result, to continuously improve its services and products market, they are looking into ways in expanding
creates one of the most diverse and dynamic target for the satisfaction of its clientele. their offerings to homeowners. The brand
audiences for furniture and mattress manufacturers recognizes that every household is unique and can
like Salem. Among the most notable distinctions Salem Bed have distinct requirements, so the brand wishes to
has received over the years are the ones from address such needs.
With more than five decades of being a leading name consumer groups like the Consumer Union of the
in mattress manufacturing in the Philippines, Salem Philippines, Consumers’ League of the Philippines Salem is working on transforming into a brand
is well aware of its crucial role in homebuilding. Their Foundation, and National Consumers’ Affairs that offers more solutions to its clientele. They have
vast experience means they know a thing or two Foundation among others. The brand also received already proven their exceptional capabilities in the
about creating cozy spaces, allowing them to earn accolades from established industry experts as well bedroom, so the hope is to offer the same quality in
permanent spots in millions of homes nationwide. as other organizations and institutions like Readers’ terms of products and services in other parts of the
Digest, Philippine Business World, and Parangal ng home. This is why there’s a lot to watch out for in
SUCCESSES Bayan Foundation. the coming years from this classic brand.
Over the years, Salem has experienced great
advances in many areas. For starters, the brand has Salem also takes great pride in achieving several THE PRODUCT
grown exponentially from being a small cottage ISO certifications over the years. This consistent Also commonly referred to as Salem Bed, Salem is
business to a prominent player in the local furniture achievement is a great testament to the brand’s primarily a mattress manufacturer. However, it is
trade. commitment to offering the highest-quality also making its name in furniture manufacturing
products to its clientele. after introducing some of the finest locally-made
From its humble beginnings in a backyard in La sofas on the market today.
Loma, Quezon City, Salem has grown to have HISTORY AND FUTURE PROSPECTS
several manufacturing facilities all over the country A product of perseverance, Salem started very Salem’s mattress line is generally divided into two
with thousands of employees. What started with a small, dared to dream big, and grew immensely categories: spring and foam. Spring mattresses are
singular mattress product has become a wide range over the years. From being a backyard operation, further classified into two types (Bonnell spring
of home furniture pieces including sofas, dining Salem is now one of the top mattress manufacturers and pocketed spring) and divided into three: the
sets, and even lighting accessories. And from in the Philippines. Classic, Exceptionale, and Elite collections.

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