Page 34 - SB volume 12 for web
P. 34

THE MARKET                                                                     with many uses. While the most common
        The  population  of  the  Philippines  has                                     is for writing and printing, it is also widely
        been steadily growing for many years.                                          used  as  a packaging  material, in  many
        It is the 13th most populated country in the                                   cleaning products, in some industrial and
        world, between Mexico and Ethiopia, grew                                       construction processes, and even as a food
        at a rate of 1.72% between 2010 and 2015.                                      ingredient – particularly in Asian cultures.
        The 2019 population is 108.12 million,
        according to the latest U.N. estimates.                                        Paper, and the pulp papermaking process,
        The cities are expanding while newfound                                        were said to be developed in China during
        cities acquire cityhood due to their                                           the early 2nd century A.D., possibly as
        increasing population.                                                         early as the year 105 A.D., by the Han
                                               ACHIEVEMENTS                            court eunuch Cai Lun. However, the
        Traditional ways  and  lifestyles have   Papertech has brought its products closer   earliest  archaeological  fragments  of paper
        had upward mobility as more acquire    to its consumers, incessantly bringing   derive from the 2nd century B.C. in China.
        more affluent lifestyles. Advertising on   the product manufactured to its target   The modern pulp and paper industry is
        television, radio, and print has expanded   customers other than the traditional   global, with China leading production
        to newfound platforms such as the internet   distribution  strategies.  Keeping  up  and the United States behind it. Paper
        with social media sites other than static   with the corporate thrust of constant   can be produced with various properties,
        websites. Events management, or what we   availability, accessibility, and visibility,   depending on its intended use.
        call below-the-line as well as roadshows,   Papertech has managed to bring forth its
        has become so popular that today have   brands to every household. Our products   For packaging – corrugated box, paper
        the opportunity to handle products and   continue to evolve around the Filipino   bag, envelope, wrapping tissue, Charta
        services offered in the marketplace.   lifestyles complementing our requirements   emporetica, and wallpaper.
                                               as the economy allows us prosperity
        Through  education and  their  newfound   with innovative distribution strategies   For cleaning – toilet paper, handkerchiefs,
        affluence, Filipinos have become more   introduced and utilized.               paper towels,  facial  tissues  and cat  litter
        discerning with their sanitation requiring                                     core material in composite materials,
        new developments on available products.  THE PRODUCT                           paper engineering, construction paper, and
                                               Historically, paper is a thin material   paper clothing.
        Paper is synonymous with our population   produced by pressing together moist fibers,
        due to its consumption in one way or   typically cellulose pulp derived from wood,   Papertech caters to hygiene and thus offers
        another. Such as the products offered   rags, or grasses, and drying them into   disposable packaged paper products, most
        by Papertech.                          flexible sheets. Paper is a versatile material   popularly known as tissue paper.




























        30
   29   30   31   32   33   34   35   36   37   38   39